Scott Doyle, Founder of Horicon Wealth Management, shares how working with Studio de Mel transformed his brand from the ground up. He speaks to the depth of the creative process, including dozens of sketch variations, and how the final logo became the foundation for his entire visual presence, from his website to client documents. Scott also highlights how Marco de Mel Pedersen's work helped bring the story and meaning behind the Horicon name to life through both design and copywriting. He closes with a strong recommendation, noting Studio de Mel's reputation as a cornerstone of both the Montclair and Essex County community and beyond.