Pricing - Visual Identity Packages

Strategic branding systems tailored for ambitious businesses.

Foundation Identity
$4,800

Perfect for new businesses needing a polished, professional launchpad.

Includes:

  • Discovery Questionnaire + 1-Hour Strategy Call

  • Primary + Secondary Logo Suite

  • Font Pairing (2 types)

  • 4–6 Color Palette

  • Basic Brand Guidelines (PDF)

  • 2 Rounds of Refinements

  • Final Logo Files (Print + Digital)

Premium Identity System
$12,000

For established brands or rebrands with
high visibility and layered needs.

Includes everything in Signature, plus:

  • In-Depth Brand Strategy Session (2 hours)

  • Visual Direction & Moodboards

  • Imagery Guidelines

  • Custom Iconography (up to 6 icons)

  • Up to 5 Branded Collateral Pieces:

    • Letterhead, Envelope, Business Cards

    • Merchandise (Hats, Polos, Bottles)

    • Print Ads (e.g. Bench Ad Design)

  • Print-Ready Artwork + Usage Instructions

  • Editable Canva or Adobe Templates

Custom Projects

If you need a full brand launch, Squarespace site, or packaging design, let’s talk. Minimum project starts at $4,800.

Please note: I don’t offer logo-only or one-off designs.
Every project is built on strategy and system.

Signature Identity
$7,800

For growing businesses ready to express their values with visual clarity.

Includes everything in Foundation, plus:

  • Full Logo Suite (Primary, Secondary, Icon, Horizontal, Vertical)

  • Brand Pattern or Texture

  • Full Typography System (3–4 weights/styles)

  • Extended Color System (Core + Accent tones)

  • Full Brand Guidelines (PDF)

  • Social Media Kit (Profile + Cover Images)

  • 2 Branded Collateral Designs (e.g., business card, email signature)