Pricing - Visual Identity Packages
Strategic branding systems tailored for ambitious businesses.
Most branding agencies hand your project to a junior designer. At Studio de Mel, you work directly with Marco de Mel Pedersen, an art director and brand identity designer with an MA in Communication Design and 15+ years of experience across visual identity, environmental design,
and brand strategy. Clients have included MetLife, GSK, Unilever, HeartShare Human Services, and Montclair Pride. The packages below reflect that depth.
Foundation Identity
$ 5,000
Perfect for new businesses needing
a polished, professional launchpad.
Includes:
Discovery Questionnaire + 1-Hour Strategy Call
Primary + Secondary Logo Suite
Font Pairing (2 types)
4-6 Color Palette
Basic Brand Guidelines (PDF)
2 Rounds of Refinements
Final Logo Files (Print + Digital)
Signature Identity
$10,000
For growing businesses ready to
express their values with visual clarity.
Includes everything in Foundation, plus:
Full Logo Suite (Primary, Secondary,
Icon, Horizontal, Vertical)Brand Pattern or Texture
Full Typography System (3–4 weights/styles)
Extended Color System (Core + Accent tones)
Full Brand Guidelines (PDF)
Social Media Kit (Profile + Cover Images)
2 Branded Collateral Designs
(e.g., business card, email signature)
Premium Identity System
$15,000
For established brands or rebrands
with high visibility and layered needs.
Includes everything in Signature, plus:
In-Depth Brand Strategy Session (2 hours)
Visual Direction & Moodboards
Imagery Guidelines
Custom Iconography (up to 6 icons)
Up to 5 Branded Collateral Pieces:
Letterhead, Envelope, Business Cards
Merchandise (Hats, Polos, Bottles)
Print Ads (e.g., Bench Ad Design)
Print-Ready Artwork + Usage Instructions
Editable Canva or Adobe Templates
Custom Scope Projects
If you have another scope, a full brand launch,
Squarespace site, or packaging design, let’s talk.