Pricing - Visual Identity Packages
Strategic branding systems tailored for ambitious businesses.
Foundation Identity
$ 5,000
Perfect for new businesses needing
a polished, professional launchpad.
Includes:
Discovery Questionnaire + 1-Hour Strategy Call
Primary + Secondary Logo Suite
Font Pairing (2 types)
4-6 Color Palette
Basic Brand Guidelines (PDF)
2 Rounds of Refinements
Final Logo Files (Print + Digital)
Signature Identity
$10,000
For growing businesses ready to
express their values with visual clarity.
Includes everything in Foundation, plus:
Full Logo Suite (Primary, Secondary,
Icon, Horizontal, Vertical)Brand Pattern or Texture
Full Typography System (3–4 weights/styles)
Extended Color System (Core + Accent tones)
Full Brand Guidelines (PDF)
Social Media Kit (Profile + Cover Images)
2 Branded Collateral Designs
(e.g., business card, email signature)
Premium Identity System
$15,000
For established brands or rebrands
with high visibility and layered needs.
Includes everything in Signature, plus:
In-Depth Brand Strategy Session (2 hours)
Visual Direction & Moodboards
Imagery Guidelines
Custom Iconography (up to 6 icons)
Up to 5 Branded Collateral Pieces:
Letterhead, Envelope, Business Cards
Merchandise (Hats, Polos, Bottles)
Print Ads (e.g., Bench Ad Design)
Print-Ready Artwork + Usage Instructions
Editable Canva or Adobe Templates
Custom Projects
If you need a full brand launch,
Squarespace site, or packaging design, let’s talk.
Minimum project starts at $5,000.
Please note: I don’t offer logo-only or one-off designs.
Every project is built on strategy and system.