2019 HeartShare Spring Gala
Event Identity and Print Suite
HeartShare is one of New York’s oldest and most respected nonprofits that supports children, adults, and families with disabilities. Their annual Spring Gala is a major fundraising moment that brings together donors, partners, and community leaders.
I was brought in to create a complete visual system for the event that felt hopeful, professional, and aligned with the organization’s mission. The goal was to elevate the donor experience through a cohesive identity that worked across print, digital, and the event environment.
HeartShare Spring Gala 2019
Event Identity and Print Suite
Client:
HeartShare Human Services of New York
Danielle Maurice and Mario Principato
Directors of Special Events and Development
Creative Direction, Design, Production:
Marco Pedersen
Venue:
Ziegfeld Ballroom, New York City.
Event Photography:
Dan Loh
Design Process:
From Art Deco-inspired design to a cleaner look inspired by the lights of the city,
and a reference to the gala theme “Supporting Our Stars.”